About the Blog

I started this blog because I wanted to teach my kids about money and personal finance, so they will have the tools to handle the new financial world we live in when they grow up. I know when you think of “personal finance”, you think b-o-r-i-n-g. But this is not a personal finance blog in that same traditional sense, like showing you ways to balance your budget. Instead, our mission is to promote and instill a “common sense” for money. We believe that if you teach your kids to have a sense for money and its value, then they will be able to develop good money habits at the core. And having that money common sense as a foundation will then enable them to later evaluate and implement the strategies that the traditional “personal finance” sites prescribe.

We strive to promote good money common sense by talking about money in our everyday lives and the money thought process around those situations (e.g., should you buy that overpriced bottle of water at the movie theater?). Our goal is to entertain and teach kids, parents, and families. So, in our videos, my kids will retell some of our actual everyday conversations and lessons about money. I think that it’s easier for kids to relate to other kids. And kids have a knack for explaining things in a simple way. So it’s definitely more entertaining than boring old me. Hopefully, our blog and videos can be a conversation starter for you and your family too.

P.S. I would also love to hear from you about your own every day money stories and share them with our community.

Our Approach

Lisa Jordan and Sheri Provost, the authors of Cash Cow Kids: The Guide to Financial Freedom At Any Age, prescribe a philosophy of teaching your kids by just talking to them about money in every day situations. This provides them with a sense of your values and a basis to handle their own money when they grow up. I’ve been following that philosophy and that is also the approach that we have taken with our blog and our videos.

Why is Financial Literacy Important?

Unlike in our parents’ generation where companies shepherded our retirements via pensions (here’s a good article Why Gen X And Late Boomers Aren’t On Track For Retirement), we and our kids now live in the 401K era where we have to manage it all ourselves. Compound that with the skyrocketing costs of housing, college, and just about everything else, it’s become more and more critical that our kids be financially grounded. A quote from Ron Lieber in his book The Opposite of Spoiled states this very powerfully – “the shift in the burden has created an increased urgency around winning in your 20s financially, of not falling so far behind on the retirement savings or a down payment fund that you’ll end up having to work or rent forever.”  I know that I personally don’t want my kids to grow up and fall into mounds of student loan and credit card debt and, ultimately, be held hostage by their money issues and forced to do things just because of money. And I believe many of you feel the the same way.

About Me

Kids with my brother's dog

Me and kids with my brother’s dog.

My name is Chris Chen. I’m married with two great kids in middle and grade school. I am not a personal financial planner, but I have a business degree from Wharton and an MBA from Berkeley, and I’ve worked in investment banking, strategy consulting, finance, and startups. I’ve also read a lot of books and articles on financial planning, estate planning, retirement, investing and other financial theories.

Anyways, I’m just a regular dad trying to pass along some values and lessons to his kids. That is and they are my motivation for this blog. Hopefully, sharing our stories will help you and your family too.


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